A glimpse of where it all began—The Great Cover-Up, Gainesville, GA.
About Us
NestJoy is built on the foundation of a legacy that started in 1984, when Jane Morris opened The Great Cover-Up, North Georgia’s premier decorating and design center. From fabric and wallpaper to custom upholstery and full-scale interior design, her shop was known for its warmth, expertise, and exceptional quality—serving both local homeowners and renowned designers across the Southeast, even earning recognition among celebrities and TV networks.
When the pandemic hit, Jane’s sons—Jake and Luke—sat down with her to plan what might come next. That conversation sparked the beginning of NestJoy.
What began as a pivot has grown into a purpose: to carry on Jane’s legacy, blending decades of expertise with new ideas, fresh technology, and a modern approach to shopping for fabric and wallpaper. NestJoy isn’t just a continuation of The Great Cover-Up—it’s a reimagining of what home design shopping should feel like: easier, more personal, and more joyful.
Our Mission
At NestJoy, our mission is simple:
To make beautiful spaces more accessible—without sacrificing quality, personality, or soul.
We believe that good design shouldn’t be limited to professionals or showrooms. Whether you’re redecorating a guest room or designing a luxury home, NestJoy is here to help you explore with confidence.
We provide thoughtfully curated collections, visualization tools, and expert resources to help you turn inspiration into action—because your home should feel like you, not like a catalog.
Our Future
NestJoy is just getting started.
In the months ahead, we’re rolling out even more features to help you simplify your design journey—from our product visualizer NESTVIEW, to a growing network of professional installers, and personalized tools like style quizzes and estimator calculators. Behind the scenes, we’re also working to bring on new brand partners and launch exclusive collaborations that you won’t find anywhere else.
But most importantly, we’re building NestJoy to be something bigger than just a store. We want it to be a place where creativity meets trust, and where everyone—from homeowners to designers—feels welcome.
The Great Cover-Up may have closed its doors, but what it stood for is alive and well. NestJoy is the next chapter—and we can’t wait to share it with you.
Our Team
Jane Morris
Chief Executive Officer (CEO), Co-Founder
With over four decades of design experience, Jane is the original visionary behind The Great Cover-Up and now leads NestJoy with the same passion, expertise, and integrity. Her strong vendor relationships and deep industry knowledge are at the core of everything we do.
Jake Morris
Chief Innovation & Marketing Officer (CIO/CMO), Co-Founder
Jake blends creative strategy with hands-on experience in installation and digital development. As the driving force behind NestJoy’s brand, tech, and customer experience, he’s shaping how people discover and interact with fabric and wallpaper online.
Luke Morris
Chief Operating Officer (COO), Co-Founder
Luke handles the logistics, coordination, and operational flow behind the scenes. From managing vendor communications to ensuring smooth fulfillment, he keeps the engine running so the vision can shine.
Madison Haynes
Lead Designer
